AI Marketing Stats

AI Marketing Statistics for 2023-2024

  • 60% of businesses will use AI technology in their marketing efforts by 2023-2024.
  • 84% of marketers will use AI-powered analytics tools to help optimize their targeting strategies.
  • 70% of businesses will be using AI-driven personalization features by 2024.
  • Increases in conversion rates of up to 50% when used correctly (Google Analytics)
  • Reduction in human effort required for executing marketing campaigns by up to 80%
  • 24/7 customer service channel and enhanced customer experience
  • More accurate, targeted results and higher engagement with brands
  • Adobe Digital Insights reports that AI-driven marketing spend will increase by 50%t in 2023.
  • 40% of marketing professionals use AI-driven technologies.
  • AI in marketing can improve customer experience and result in a 500% return on investment.
  • Hubspot suggests that 70% of marketers believe AI targeting is superior to consultants
  • AI reduces human effort by 80% for marketing campaigns
  • AI marketing strategies can increase CRO by up to 50%

KEY AI Digital Marketing Stats and Facts


AI marketing stats
AI marketing statistics

These AI marketing stats for 2023-2024 predict that artificial intelligence technology will be implemented by 66%-90% of companies. It can enable the automation of processes such as customer segmentation, personalization, and data-driven decisions making to create more efficient marketing campaigns. AI-driven analytics can also help businesses understand their customer base better. As an example, (NLP) Natural Language Processing can be used to analyze shopper feedback and identify areas for improvement or further study. Additionally, AI-based chatbots can provide a more personalized customer experience, helping build brand loyalty and trust. AI-powered marketing automation helps automate and optimize manual tasks, saving marketers time and effort. Moreover, with face

AI marketing offers marketers a unique opportunity to boost sales and customer engagement. According to Forbes, AI-driven marketing analytics can help marketers identify customer behavior patterns and build tailored marketing campaigns. Google Analytics has reported that AI marketing strategies can increase conversion rates by up to 50% when used correctly. AI-enabled marketing automation can reduce the human effort required for executing marketing campaigns by as much as 80%. AI chatbot technology can provide companies with a 24/7 customer service channel and enhance customer experience.

AI-powered content optimization can significantly increase website performance and ROI. AI-powered search engine algorithms can offer more accurate, targeted results and drive higher brand engagement. AI-driven marketing strategies are essential tools for effective, efficient, and profitable modern digital marketing initiatives.


Artificial Intelligence (AI) has grown to become a powerful tool in marketing. According to Adobe Digital Insights, AI-driven marketing spend is projected to increase by an astonishing 50 percent in 2023. Additionally, Business Insider reports that more than 40 percent of marketing professionals are currently utilizing AI-driven technologies and that this number will likely grow over the next few years. Moreover, a study from the expert AI marketing consultant Craig McConnel stated that using AI in marketing can improve customer experience and yield a fivefold return on investment. Furthermore, Hubspot found that as many as 70 percent of marketers believe AI will revolutionize how they target customers with relevant messages. These statistics demonstrate that AI is already having a significant impact on the marketing industry, and its use is expected to continue to grow as time goes on.

AI is already significantly impacting the marketing industry, as evidenced by the high levels of current AI adoption and predicted growth in AI-driven marketing spend. This suggests that organizations should explore the benefits of embracing AI in their marketing strategies, such as improved customer experience and increased ROI.

AI technology has been making strides in the marketing industry for years now. A recent study found that in 2023, nearly 60% of businesses will use AI technology in marketing. AI applications and automation are increasingly essential for companies to reach customers. Moreover, the same study revealed that by 2023, 84% of marketers would use AI-powered analytics tools to help optimize their targeting strategies. AI analytics can sometimes replace manual labor, allowing marketers to devise more effective strategies in less time. Furthermore, it was also discovered that around 70% of businesses would be using AI-driven personalization features by 2023. This trend reflects that AI technology can provide customers with an added layer of comfort, enabling them to have a better shopping experience.

More AI Online Marketing Statistics show:

AI technology is rapidly becoming an essential part of the marketing industry, and its influence is expected to grow even more in the coming years. Not only does AI technology help improve the efficiency of marketing teams, but it also allows them to generate better customer experience and increase the overall effectiveness of their campaigns.

The AI marketing industry is expected to reach $30.8 billion in 2023. This growth will be driven by increased consumer demand for personalized experiences and automated customer segmentation. Additionally, AI-driven marketing techniques are becoming increasingly popular due to their ability to segment target markets quickly, measure customer engagement and customize products and services. Furthermore, AI technology generates accurate market predictions, develops effective campaigns, and improves content quality.

Overall, the use of AI-based marketing techniques is on the rise and is poised to impact how businesses reach out to their customers positively. AI technologies allow companies to deliver more personalized messages and better target their campaigns, allowing them to reach their desired audiences more effectively. Furthermore, AI helps businesses reduce costs and improve operational efficiency by automating processes such as customer segmentation and market predictions. AI can also help enterprises to measure customer engagement better and optimize their content to ensure it reaches the right people. In short, implementing AI into marketing strategies is expected to drive significant growth and significantly impact the marketing industry and these digital AI marketing statistics prove it.

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Even more Artificial intelligence Marketing Facts and Stats

  • AI is transforming the world, affecting marketing quickly
  • AI in voice assistants, personalized content, AI-generated content is just the start
  • AI impacting lead generation, conversion rates, customer engagement, customer experience, content optimization
  • AI changes marketing and buying behavior

AI marketing Google trends stats:

  • AI-powered chatbots, personalized content recommendations, AI-generated content, and data insights disrupt an industry

AI impacts business:

  • 26% of respondents, 45% seasoned AI adopters gain a competitive advantage
  • 73% of AI adopters believe AI is crucial for business, 64% say it gives a lead over competitors
  • 19% of enterprises adopt AI for B2C personalization
  • AI accelerates growth, drives financial performance

AI impacts marketing:

  • 79% believe AI impacts marketing in the future
  • AI affects marketing and sales functions by $1.4T to $2.6T
  • Marketers’ use of AI: 29% in 2018, 84% in 2020
  • 70% high performing marketers have fully defined AI strategy
  • High-performance marketing teams use AI in 7 different ways, and 52% plan increased adoption

How marketers prioritize and understand AI:

  • 46% focus on increasing revenue and cutting costs, 43% on accelerating revenue, 8% on cutting costs
  • 17% in the Scaling phase, 19% in Humanizing phase
  • 50% of marketers are beginners in AI, 37% intermediate
  • 40% rank confidence in evaluating marketing AI as a medium, 24% low, 5% as none

Barriers to AI adoption:

  • Lack of education and training (70% of respondents), lack of awareness (46%), lack of resources (46%)

Benefits of AI for marketing:

  • Personalization struggles, AI implementation at 17%
  • 47% of B2C consumers want better engagement alignment, 56% expect tailored interactions
  • 71% of customers expect real-time communication

Increased revenue from AI adoption:

  • 20% of organizations’ EBIT from AI
  • 10% revenue increase over 10%, 26% increase by 6-10%, 43% increase by under 5%

Decreased cost from AI adoption:

  • 19% costs decline by under 10%, 13% by 10-19%, 2% by over 20%

Make sense of customer data:

  • 50% more customer data sources in coming years

AI Increased sales and customer retention:

  • 30% of B2B companies use AI in primary sales processes by 2020
  • AI increases sales (52%), customer retention (51%), and new product launches (49%)
  • 21% of sales leaders rely on AI-powered apps
  • AI use is expected to increase by 155% in two years

AI Email marketing:

  • Higher average order value, revenue, and subscriber engagement with AI
  • Improved deliverability

AI Marketing automation:

  • AI and automation combined for better results
  • 53% of B2B organizations use marketing automation, and 37% plan to implement
  • 70% of enterprises plan to implement AI within 12 months

AI for chatbots:

  • 56% of companies say chatbots drive industry disruption, 43% say competitors use them
  • 75-90% of queries will be handled by bots by 2024
  • Virtual assistants, analytics, and automated communications are the most impactful AI solutions
  • Chatbots usage: 53% IT, 23% administrative, 20% customer service, 16% sales, and marketing departments
  • Chatbot adoption could save $11 billion annually by 2023 in the retail, banking, and healthcare sectors


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