Welcome aboard the S.S. SEO, where we’re on a thrilling quest to uncover the hidden treasures of search engine optimization! Ahoy, mateys! Today, we’ll be navigating the mysterious waters of longtail keywords. So hoist the anchor and set sail on this playful, instructive adventure! What Be Longtail Keywords, Ye Ask? In the vast ocean of … Read more
Google Penalty Statistics 2023 65% of businesses that have received a Google penalty have never received a formal notification from Google Websites that receive a Google penalty for violating Google’s Webmaster Guidelines see an average 50% reduction in organic search traffic 70% of websites that receive a Google penalty do not recover their rankings within … Read more
TikTok Ads Statistics 2023 Tick Tok’s ad revenue will hit $1 billion in 2023 Gains of up to 20% more followers through sponsored content Number of people who saw a TikTok ad in June 2020 nearly tripled compared to the same month in 2019 Key TikTok Ads Stats TikTok Advertising Stats and Facts By … Read more
Bing on the Rise: A Surprising Number of Users Moving Away From Google While Google has long been the dominant search engine, recent data suggests that Bing, Microsoft’s search engine, is slowly gaining popularity among internet users. With up to a third of all US internet searches now conducted on Bing, it’s worth exploring the … Read more
Click Fraud Statistics 2023 Click fraud is expect to costs $37 billion in 2023. The average click fraud rate is 12%. PPC ad fraud in 2023 is estimated at 28.7%, significantly higher than 19.3% in 2021. 70% of fraudulent activity is attributed to bots. Advertisers can lose up to 50% of their ad budget to … Read more
Clicks vs. Impression Share Bidding Strategies: Which is Right for Your Google Ads Campaign? One of the most critical decisions you’ll make when setting up a Google Ads campaign is selecting the right bidding strategy. Two popular strategies are Clicks and Impression Share. Both have their pros and cons, and choosing the right one can … Read more
