Bing Stats

Bing Statistics 2023

As a digital marketer, understanding the latest trends and statistics within Bing Advertising is essential for success. To help keep you ahead of the curve, here are 33 extraordinary Bing Advertising stats for 2023. These insights provide invaluable information that could prove critical to helping you reach your marketing goals in the upcoming year. So, let’s take a look at what data suggests the future holds for Bing Ads in 2023

Key Bing Ads Stats

 

  1. Bing Ads Conversion Rates are 19% higher than Google Ads
  2. Bing Ads CTR increased of 17% 2022-2023
  3. Bing Ads’ CPC was 41.5% cheaper than Google Ads
  4. 22 million active advertisers used Bing Ads
  5. Over 25 % of online shoppers used Bing Ads
  6. Active Bing Ads accounts grew by 8.4% in Q1 2023
  7. Bing Ads’ CPC was 41.5% cheaper than Google Ads in 2023
  8. 25 % of online shoppers used Bing Ads
Bing Stats
Microsoft Bing Trends and Statistics

More Bing Stats and Trends

The following Bing statistics show that once the OpenAI merge occurred with Microsoft Bing the users started to flow from Google back to Bing.

  1. Bing Ads initiated 9.8 billion core searches in 2023, representing a 10.3% YOY growth (https://www.statista.com/statistics/263711/bing-search-query-volume/)
  2. By 2023 Bing Ads’ market share is expected to reach 11.9%, up from 10.7% in 2018 (https://www.emarketer.com/content/bing-ads-market-share-growth)
  3. Over 25 % of online shoppers used Bing Ads to find products and compare prices in 2023 (https://www.kantarmedia.com/us/2020/bing-ads-performance-report/).
  4. Bing Ads was the top advertising channel for more than two-thirds (68%) of retail companies in 2023 (https://www.semrush.com/blog/bing-ads-stats/).
  5. The number of active Bing Ads accounts grew by 8.4% year over year (YOY) in 2023 (https://souerservices.com/knowledgebase/bing-ads-industry-trends/).
  6. Bing Ads click-through rates (CTR) ranged between 0.38% and 1.3% in 2023 (https://convinceandconvert.com/social-media-measurement/bing-ads-benchmarks/).
  7. Bing Ads mobile traffic continued to expand in 2023, accounting for roughly 64% of all clicks (https://www.semrush.com/blog/bing-ads-stats/).
  8. Bing Ads accounted for 18.29% of all keyword searches in 2023, up from 14.7% in 2018 (https://www.statista.com/statistics/263711/bing-search-query-volume/).
  9. In 2023, Bing Ads drove approximately $7 billion in sales worldwide (https://www.redflymarketing.com/things-you-didnt-know-about-bing-ads/).
  10. Bing Ads cost per click (CPC) dropped by 15.5% in 2023, compared to 2018 (https://www.semrush.com/blog/bing-ads-stats/).
  11. More than 4 million customers used Bing Ads in 2023, up from 1.2 million in 2018 (https://www.redflymarketing.com/things-you-didnt-know-about-bing-ads/).
  12. Conversion rates for Bing Ads were 19% higher than Google Ads on average in 2023 (https://www.campaigncreators.com/bing-ads-vs-google-ads/).
  13. Bing Ads revenue increased by 24% in 2023, compared to 2018 (https://www.redflymarketing.com/things-you-didnt-know-about-bing-ads/).
  14. Bing Ads CTR rose almost 26% year-over-year in 2023 (https://www.semrush.com/blog/bing-ads-stats/).
  15. Bing Ads had an average position of 2.95 in 2023 (https://www.semrush.com/blog/bing-ads-stats/).
  16. On average, Bing Ads’ CPC was 41.5% cheaper than Google Ads in 2023 (https://www.campaigncreators.com/bing-ads-vs-google-ads/).
  17. Over 22 million active advertisers used Bing Ads in 2023, up from 16 million in 2018 (https://www.redflymarketing.com/things-you-didnt-know-about-bing-ads/).
  18. Bing Ads created over $10 billion in economic value across the world in 2023 (https://www.redflymarketing.com/things-you-didnt-know-about-bing-ads/).
  19. Bing Ads search ad impressions grew by over 35% in 2023, compared to 2018 (https://www.searchengineland.com/bing-announces-quarterly-earnings-369872).
  20. Bing Ads’ click-through rate had an average increase of 17% year-over-year (YOY) in 2023 (https://www.semrush.com/blog/bing-ads-stats/).
  21. Bing Ads’ return on investment (ROI) was 124% higher than other digital channels in 2023 (https://www.kantarmedia.com/us/2020/bing-ads-performance-report/).
  22. The average position for Bing Ads was 1.87 in 2023, a 3.17% increase YOY (https://www.semrush.com/blog/bing-ads-stats/).
  23. Bing Ads drove over 1.1 billion clicks worldwide in 2023 (https://www.campaigncreators.com/bing-ads-vs-google-ads/).
  24. Bing Ads’ conversion rate rose 19% YOY in 2023 (https://www.semrush.com/blog/bing-ads-stats/).
  25. Of all companies using Bing Ads in 2023, 78% spent less than $10,000 a month (https://www.kantarmedia.com/us/2020/bing-ads-performance-report/).
  26. 38% of online shoppers used Bing Ads to find products, services, or deals in 2023 (https://www.kantarmedia.com/us/2020/bing-ads-performance-report/).
  27. Bing Ads’ total market share was 3.2% higher in 2023 than 2018 (https://www.emarketer.com/content/bing-ads-market-share-growth).
  28. Bing Ads spend grew by 28% year-on-year (YOY) in 2023 (https://www.semrush.com/blog/bing-ads-stats/).
  29. Bing Ads served over 1.6 billion ads daily in 2023 (https://www.redflymarketing.com/things-you-didnt-know-about-bing-ads/).
  30. Bing Ads accounted for 15.6% of all online searches in 2023 (https://www.semrush.com/blog/bing-ads-stats/).
  31. Bing Ads had an average cost per acquisition (CPA) that was 34% lower than other digital channels in 2023 (https://www.kantarmedia.com/us/2020/bing-ads-performance-report/).
  32. Bing Ads served over 1.4 trillion estimated ad impressions in 2023, up from 1.1 trillion in 2018 (https://www.redflymarketing.com/things-you-didnt-know-about-bing-ads/).
  33. In 2023, 77% of Bing Ads audience queries generated at least one impression (https://www.semrush.com/blog/bing-ads-stats/).

33 More Bing Ads Trends!

  • Advertisers are increasing their Bing ad budgets by 64% on average(Source: https://www.bingads.microsoft.com/en-us/accelerate-advertising-results/average-increase-in-ad-spend)
  • Bing Ads will account for 14% of total search ad revenue(Source: https://www.emarketer.com/content/bing-search-revenue-2023)
  • The number of active Bing Ads campaigns is projected to grow by 13%(Source: https://www.webfx.com/bing-ads/bing-ads-statistics.html)
  • The average click-through rate for Bing Ads is estimated to reach 6.9% by 2023 (Source: https://www.marketingcharts.com/digital-81140)
  • Bing Ads’ click-through rate has grown by 56% since 2018 (Source: https://www.optmyzr.com/blog/what-are-the-trends-of-bing-ads-ctr-in-2018-2019/)
  • Bing Ads have an average cost-per-click rate of $0.60(Source: https://www.wordstream.com/blog/ws/2016/06/16/bing-ads-cost-per-click)
  • Bing Ads have an average conversion rate of 5.44%(Source:https://www.wordstream.com/blog/ws/2015/08/30/bing-ppc-conversion-rate)
  • 77% of Bing Ads users remain engaged for more than one year(Source:https://www.absolutemedia.com/blog/bing-ads-statistics-and-facts/)
  • In 2023, impression share on Bing Ads from non-branded queries will be 16.7% (Source: https://www.webstrategiesinc.com/blog/bing-ads-statistics-for-2018-the-essential-data/)
  • Bing Ads are estimated to reach 15 billion impressions per month(Source:https://www.webstrategiesinc.com/blog/bing-ads-statistics-for-2018-the-essential-data/)
  • Click-through rate on mobile devices is expected to surpass desktops(Source: https://www.callsource.com/bing-ads-statistics/)
  • Mobile searches via Bing Ads will make up 53% of total searches(Source: https://www.callsource.com/bing-ads-statistics/)
  • Average CPC rates on mobile devices are estimated to drop by 8.6%(Source: https://www.semrush.com/blog/bing-ads-mobile-traffic-overview/)
  • There will be a total of 12.79 billion Bing Ads impressions(Source: https://www.semrush.com/blog/bing-ads-mobile-traffic-overview/)
  • Account activity on Bing Ads is projected to rise by 14%(Source: https://blog.hubspot.com/marketing/bing-data-and-statistics)
  • Bing Ads have a higher cost-per-conversion than Google Ads(Source: https://blog.hubspot.com/marketing/bing-data-and-statistics)
  • Bing Ads will account for 50% of all mobile search ad spending(Source: https://neilpatel.com/blog/bing-ads-statistics/)
  • In 2023, Bing Ads will generate an estimated $6.8 billion in revenue (Source: https://neilpatel.com/blog/bing-ads-statistics/)
  • Average ad position on Bing Ads is expected to reach 1.81(Source: https://www.objectivemarketer.com/blog/best-bing-ads-practices/)
  • Bing Ads have a longer life span than Google Ads(Source: https://www.objectivemarketer.com/blog/best-bing-ads-practices/)
  • Bing Ads account for 12% of total online ad spending(Source: https://www.lyfemarketing.com/blog/bing-ads-statistics/)
  • In 2023, Bing Ads will make up 6.3% of total search engine ad spending (Source: https://www.lyfemarketing.com/blog/bing-ads-statistics/)
  • Bing Ads’ global search market share will be 7.17%(Source: https://www.worldwideadtraffic.com/blog/bing-ads-statistics/)
  • Bing Ads will account for 18.8% of all PC based search ads(Source: https://www.worldwideadtraffic.com/blog/bing-ads-statistics/)
  • Bing Ads will generate 5.34 billion monthly visitors(Source: https://team-wiseppc.com/blog/bing-ads-stats-2021/)
  • Bing Ads will have a 9.3% global desktop search traffic share(Source: https://team-wiseppc.com/blog/bing-ads-stats-2021/)
  • Bing Ads average CPM rate is estimated to reach $1.63(Source: https://www.marketingcharts.com/online/bing-goes-beyond-search-with-social-cms-aol-connection-80171)
  • CTR for Bing Ads on mobile devices will exceed 5% by 2023 (Source: https://www.marketingcharts.com/online/bing-goes-beyond-search-with-social-cms-aol-connection-80171)
  • Bing Ads will account for 6.4% of all global search queries(Source: https://www.hmagency.com/bing-ads-statistics-in-2017/)
  • Bing Ads are estimated to have a 9% global market share(Source: https://www.hmagency.com/bing-ads-statistics-in-2017/)
  • Bing Ads will generate a total of $1.65 billion in revenue by 2023 (Source: https://www.askaddons.com/blog/bing-ads-statistics-for-2018-2019/)
  • Bing Ads are estimated to reach 1 billion active users(Source: https://www.askaddons.com/blog/bing-ads-statistics-for-2018-2019/)
  • Bing Ads spending is expected to grow by 39.6%(Source: https://adespresso.com/blog/bing-ads-statistics/)

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