Digital Marketing Statistics

Digital Marketing Statistics 2025-2026

Online Marketing & Search Engine Stats

• It is anticipated that by 2026, the worldwide digital advertising and marketing sector will swell to a value of $786.2 billion.
• Estimates suggest the digital advertising market will achieve a value of $740.3 billion by 2024.
• Search advertising leads the digital marketing segments, with expected revenues of $202.4 billion.
• Global spending on mobile internet ads is poised to exceed $400 billion in 2023.
• Daily, 4 billion people use email, demonstrating the vast scope of email marketing.
• A significant 97% of consumers review a company’s online footprint before visiting their physical location.
• Search engines drive 93% of all website traffic.
• SEO is deemed effective by 89% of marketers
• Video media is employed by 86% of companies, with 92% of marketers
• 84% of companies have implemented a content marketing strategy,
• According to 81% of marketers, video content significantly boosts sales.
• 75% of internet users do not venture beyond the first search results page.
• By 2023, 4.9 billion individuals are engaging with social media, representing 60% of the world’s population.
• More than half (51%) of consumers say they would stop following a brand that becomes annoying on social media.
• The digital marketing field is set to grow at a 13.9% annual rate during the forecast period.

 

Statistics for Hyper-Local Marketing

 

1. On a monthly basis, internet users carry out 97 billion searches focused on local information.
2. Each month, 1.5 billion visits are made to physical locations as a result of local search inquiries.
3. Google Business Profile listings that feature over 100 images generate 1065% more clicks compared to those with fewer images.
4. There has been a 500% increase in searches for “near me” over recent years.
5. Nearly all users, 97%, have used the internet to find a local business.
6. Within a day of a local business search on a mobile device, 88% of users visit a store.
7. 61% of mobile users reach out to a local businesses
8. More than half of the global population, 56%, engage in shopping both online and at local stores.
9. Local inquiries make up 46% of all searches on Google.
10. Almost half, 46%, of all online searches are conducted with local intentions.
11. 28% of searches with a local focus result in a purchase.

Every month, a staggering 97 billion local searches are made, leading to 1.5 billion physical store visits. Businesses with over 100 images on their Google Business Profile, see markedly higher engagement, with a 1065% increase in clicks. Searches containing “near me” have risen by 500% recently. The majority of users perform these searchesare looking online for local businesses. 88% of mobile searches result in a store visit within 24 hours, while 46% of all Google searches are for local information, with 28% of these searches leading to purchases.

 

Pay-Per Click & Paid Advertising Trends

 

• In 2024-2025, worldwide spending on digital advertising climbed to around $733 billion, reflecting an increase of nearly 3% from the year before.
• Global spending on mobile internet ads is expected to break the $400 billion mark in 2023.
• The expenditure on search advertising is projected to grow by 8.9%, reaching $150 billion.
• A significant 90% of consumers acknowledge trusting online reviews, underscoring the critical role of reputation management in digital marketing.
• Video marketing tools are utilized by 86% of companies, with 92% of marketers deeming it essential to their strategies.
• 84% of brands and marketers have observed beneficial outcomes from their PPC advertising efforts.
• Google Ads remains the platform of choice for 80% of organizations focusing on PPC.
• The likelihood of a customer making a purchase increases by 70% when targeted by retargeting display ads.
• Half of the users are unable to distinguish between organic results and paid advertisements.
• 41% of consumers are open to having their shopping behaviors and purchases tracked by retailers for personalized offers.
• Around 27% of internet users globally employ ad blockers, highlighting a significant trend of users opting out of advertisements.
• The average click-through rate (CTR) for ads on social media platforms stood at 1.21% in 2022.
• Incorporating personalized landing pages into PPC campaigns can enhance their effectiveness by 5%.

 

In 2024-2025, global digital advertising expenditures rose to approximately $733 billion, reflecting a 3% increase from the previous year, with notable growth in mobile internet advertising expected to exceed $400 billion. Search advertising is also projected to see an 8.9% increase to $150 billion. Digital marketing effectiveness is underscored by consumer behavior, with 90% of consumers trusting online reviews and 86% of businesses using video marketing, considered vital by 92% of marketers. Pay-per-click (PPC) advertising continues to be effective, with 84% of marketers reporting positive results, particularly through Google Ads which is used by 80% of companies.