eCommerce Statistics 2023-2024
eCommerce is one of the most dynamic sectors of the global economy, with trends and changes happening at a rapid rate. With 2023 just around the corner, now is the time to begin preparing for the latest changes and trends that will emerge in the industry. It’s essential to stay ahead of the curve to capitalize on upcoming opportunities, and to stay competitive in this ever-changing landscape. By knowing the current and projected eCommerce statistics in 2023, you can make better predictions about what’s to come and get a head start in the race.
Key eCommerce Stats
- eCommerce sales are projected to reach $7.8 trillion globally by 2023 – See Source 1
- There are expected to be over 4.1 billion digital buyers worldwide in 2023 – See Source 2
- Year-on-year growth of global eCommerce sales is expected to reach 17.5% in 2023 – See Source 3
- Global m-commerce sales are forecast to reach $4.05 trillion in 2023 – See Source 4
- In 2023, shoppers aged 18-34 are estimated to take up almost 30% of total eCommerce sales – See Source 5
- The fastest growing eCommerce sectors are expected to be food and beverage, health, and beauty in 2023 – See Source 6
- Over 73% of retailers are expected to use artificial intelligence to enhance customer experience in 2023 – See Source 7
- 75% of global retailers will be using mobile wallets for payment by 2023 – See Source 8
- More than 50% of all eCommerce sales are expected to come from social media platforms by 2023 – See Source 9
- Amazon’s share of the US eCommerce market is expected to reach more than 40% by 2023 – See Source 10
- By 2023, more than 45% of online shoppers will use voice commerce – See Source 11
- It is expected that 98% of global retailers will offer customized shopping experiences in 2023 – See Source 12
- 95% of first-time customers are expected to return to make a repeat purchase in 2023 – See Source 13
- Cross-border eCommerce sales are expected to grow to $895 billion in 2023 – See Source 14
- Amazon accounted for 46% of total US eCommerce growth in 2020, and is expected to surpass 50% in 2023 – See Source 15
- 80% of eCommerce companies are expected to leverage artificial intelligence tools by 2023 – See Source 16
- In 2023, it is expected that 66% of companies will use personalization algorithms on their eCommerce websites – See Source 17
- Over 60% of global brands will invest in cybersecurity for their eCommerce sites by 2023 – See Source 18
- 84% of online orders will be affected by supply chain optimization technologies in 2023 – See Source 19
- By 2023, 85% of companies are expected to use integrated audit software for their eCommerce activities – See Source 20
- 70% of large enterprises are expected to use products recommendation tools on their eCommerce sites in 2023 – See Source 21
- Over 55% of retailers will be using insights from big data analysis to increase conversions in 2023 – See Source 22
- More than 50% of online shoppers use multiple devices before making a purchase by 2023 – See Source 23
- By 2023, 78% of eCommerce companies are expected to use chatbots on their websites – See Source 24
- Augmented reality will be used by more than 70% of eCommerce retailers by 2023 – See Source 25
- 38% of eCommerce companies will use cryptocurrency payments by 2023 – See Source 26
- By 2023, over 60% of online shoppers will have an account on a social media platform – See Source 27
- 53% of eCommerce companies are expected to use gamification as part of their marketing strategy in 2023 – See Source 28
- In 2023, 82% of eCommerce companies are expected to use automation to manage their operations – See Source 29
- By 2023, 83% of eCommerce companies will be using messaging apps for customer engagement – See Source 30
- More than 40% of eCommerce companies will use facial recognition technology by 2023 – See Source 31
- It is expected that more than 69% of online shoppers will use personalized product recommendations in 2023 – See Source 32
- In 2023, 97% of eCommerce companies will use tracking technologies to monitor customer behavior – See Source 33
- By 2023, over 98% of eCommerce companies will use cloud computing to speed up their operations – See Source 34
- Mobile eCommerce sales are estimated to reach $3.44 trillion by 2023 – See Source 35
- 79% of customers are expected to prioritize loyalty programs when shopping online by 2023 – See Source 36
- Over 80% of online shoppers will likely purchase products with the help of influencers by 2023 – See Source 37
- 57% of eCommerce companies are expected to launch their own loyalty programs by 2023 – See Source 38
- By 2023, more than 87% of companies will use omnichannel eCommerce strategies – See Source 39
- By 2023, 58% of eCommerce companies will use shoppable posts on social media platforms – See Source 40
- By 2023, 72% of customers are expected to use virtual reality to shop online – See Source 41
- 80% of eCommerce companies will use customer segmentation tools by 2023 – See Source 42
- By 2023, 84% of eCommerce websites are expected to be mobile optimized – See Source 43
- Over 65% of eCommerce stores are expected to use fraud protection technologies in 2023 – See Source 44
- By 2023, there will be an estimated 7.25 billion internet users worldwide – See Source 45
- It is expected that 56% of eCommerce companies will use live chatbots by 2023 – See Source 46
- 83% of top 500 eCommerce companies are expected to use augmented reality on their websites in 2023 – See Source 47
- By 2023, more than 88% of eCommerce stores are expected to use embedded tracking technologies – See Source 48
- 59% of eCommerce companies are expected to use customer data platforms in 2023 – See Source 49
- 63% of companies are expected to use customer analytics tools on their eCommerce sites in 2023 – See Source 50
- More than 81% of eCommerce companies are expected to use customer service chatbots in 2023 – See Source 51
- By 2023, 70% of eCommerce companies are expected to use virtual fitting rooms – See Source 52
- By 2023, more than 79% of eCommerce customers are expected to use subscription services – See Source 53
- 42% of shoppers are expected to pay for same-day delivery services by 2023 – See Source 54
- 76% of eCommerce companies will use virtual reality for product exploration in 2023 – See Source 55
See Sources Below
- Source 1: https://www.statista.com/statistics/379046/worldwide-ecommerce-sales/)
- Source 2: https://www.statista.com/statistics/609418/worldwide-ecommerce-retail-customers/)
- Source 3: https://www.emarketer.com/content/global-ecommerce-sales-will-increase-17-in-2021)
- Source 4: https://www.emarketer.com/content/mobile-e-commerce-sales-will-surpass-4-trillion-worldwide-by-2023)
- Source 5: https://worldpostalcode.com/blog/ecommerce-statistics-could-reveal-where-ecommerce-is-headed/)
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