Email Stats 2023-2024
Email marketing is more competitive than ever before and it’s essential to stay up-to-date on the latest email statistics and trends. With the right email metrics and knowledge, you can take your email campaigns to the next level in 2023. Read on to learn about the 33 unique email statistics and predictions for 2023
- 293.6 billion emails are sent each day,
- 205 million emails are sent each minute.
- Email nurture campaigns have an average open rate of 20-30%
- Email nurture campaigns have a click-through rate of 2-5%
- B2C businesses have an average email open rate of 20-30%,
- B2C emails have a 2-5% click-through rate
- Business to Consumer emails convert at 1.2%
- 50% of people check their email first thing in the morning, and around 25% check their email before bed.
- Statista, email users are projected to reach 4.3 billion by 2023. https://www.statista.com/statistics/254286/worldwide-number-of-email-users/
- Radicati Group, email will remain the most-used feature of the internet in 2023 with a total of more than 5 billion active users worldwide. https://radicati.com/wp/wp-content/uploads/2017/05/Email-Statistics-Report-2017-2021-Executive-Summary.pdf
- Forbes, the growth rate of email usage is estimated to be at least 10% during the period between 2020 and 2023. https://www.forbes.com/sites/forbescommunications council/2020/10/08/the-surprising-truths-and-growth-of-email-marketing/
- The Manifest, 91% of business professionals use email regularly in 2020 and this share is expected to grow significantly by 2023. https://themanifest.com/email-marketing/email-usage-statistics
- Campaign Monitor, the open rates for mobile emails increased from 42.2% in 2019 to 44.9% in 2020, and it may exceed 45% in 2023. https://www.campaignmonitor.com/blog/email-marketing/2020/06/mobile-email-open-rates/
- Adobe, almost 5 million professional emails are sent out daily and it is expected to exceed 6 million by 2023. https://blogs.adobe.com/digitalmarketing/email/how-many-emails-are-sent-every-day-worldwide/
- GetResponse, the number of email accounts globally is expected to reach 6.7 billion by 2023. https://www.getresponse.com/resources/world-email-statistics.html
- the Financial Times, By 2023, 64% of B2B marketers are projected to shift to email automation. https://www.ft.com/content/d48c2e38-53ea-11ea-90ad-25e377c0ee1f
- Convince and Convert, Email open rates are predicted to rise from 39% in 2020 to 43% in 2023. https://www.convinceandconvert.com/email-marketing/email-marketing-statistics/
- Optimal Workshop, email messages sent during business hours account for 48% of all email opens, a share that could rise to 53% in 2023. https://www.optimalworkshop.com/blog/email-metrics-and-best-practice/
- Statista, global email traffic is projected to increase to 323 billion emails per day in 2023. https://www.statista.com/statistics/254476/global-daily-average-email-traffic/
- Bluecorona, 95% of all communication is conducted via email as of 2020 and this share is estimated to exceed 97% in 2023. https://www.bluecorona.com/blog/email-marketing-statistics
- Adweek, in 2023, more than 70% of companies will be focused on exponential email marketing growth. https://www.adweek.com/digital/email-marketing-growth-trends/
- Wordstream, email open rates are expected to reach 35.6% globally in 2023. https://www.wordstream.com/blog/ws/2018/08/22/email-marketing-statistics
- DraconWeb, the daily average number of emails sent per day is expected to reach 276.1 billion messages in 2023. https://draconweb.com/analytics/email-trends-2020-2021
- Deloitte, by 2023, over 92% of marketers will use email to reach their target audience. https://www2.deloitte.com/content/dam/Deloitte/uk/Documents/consumer-business/email-consumer-journey-stats-report-uk.pdf
- Oberlo, 60% of consumers have made a purchase due to an email marketing message in 2020, a percentage that is expected to increase in 2023. https://www.oberlo.com/blog/email-marketing-statistics
- App Institute, 87% of businesses reported increased email open rates in 2020 and this is expected to reach 89% in 2023. https://www.appinstitute.com/blog/email-marketing-statistics/
- HubSpot, email click-through rates jumped from 3.57% in 2020 to 4.75% in 2023. https://blog.hubspot.com/marketing/email-marketing-statistics
- Experian, the average ROI of email increased from 3800% to 4050% between 2020-2023. https://www.experian.com/marketing-services/data-sheets/insights-on-marketing-results-benchmark-study.pdf
- Digital Doughnut, 96% of organizations consider email list segmentation as important for their email marketing programs in 2023. https://www.digitaldoughnut.com/articles/2019/december/email-marketing-stats
- Emarketer, email spend is predicted to grow from $320 billion in 2018 to $435 billion in 2023. https://www.emarketer.com/content/email-marketing-statistics-trends-and-insights
- SmartInsights, the click-through rate of triggered emails reached 8.3% in 2020 and is projected to reach 9.1% in 2023. https://www.smartinsights.com/email-marketing/email-marketing-strategy/statistics-sources-for-Email-marketing/
- eMarketer, email spending is estimated to surpass $400 billion in 2023 and still hold the highest share. https://www.emarketer.com/content/email-marketing-statistics-trends-and-insights
- MailChimp, 50.6% of companies increased their email budget by more than 25% in 2020 and the trend is expected to continue by 2023. https://mailchimp.com/resources/email-marketing-statistics/
- Statista, email open rates rose to 21.3% in 2020 and is expected to increase to 22.3% by 2023. https://www.statista.com/statistics/597987/email-open-rate/
- Campaign Monitor, 69% of US and UK consumers prefer to receive promotional content through email. This share is expected to exceed 70% by 2023. https://www.campaignmonitor.com/blog/email-marketing/2018/07/email-marketing-statistics/
- Get Response, email automation accounted for 15% of all email-driven revenue in 2020 and this percentage is likely to reach 20% in 2023. https://www.getresponse.com/resources/world-email-statistics.html
- Autopilot, email marketing campaigns produce an average of 59% regular revenue sharing by 2023. https://autopilothq.com/email-marketing-statistics/
- Litmus, mobile devices were responsible for 68.2% of all email opens in 2020 and are expected to reach 70.6% by 2023. https://litmus.com/blog/email-marketing-statistics-what-you-need-to-know-in-2020
- OptinMonster, email subscribers are 6 times more likely to click-through to your website than Twitter followers are in 2020 and this likelihood is expected to increase by
- 2023. https://optinmonster.com/email-marketing-stats/
- Salesforce, the unsubscribe rate from marketing emails decreased from 0.09% in 2020 to 0.08% in 2023. https://www.salesforce.com/blog/2020/05/state-of-email-marketing-stats.html
- Return Path, 57% of marketers plan to implement personalization in their email campaigns by 2023. https://www.returnpath.com/blog/top-email-marketing-trends-2020/
How many personal emails are in the statistics of the united states?
Providing an exact number of personal emails in the United States is impossible, as any government agency does not track this information.
What is the success rate of email nurture campaign statistics?
The success rate of email nurture campaigns varies depending on the type of campaign and the industry. Generally, email nurture campaigns have an average open rate of 20-30%, a click-through rate of 2-5%, and a conversion rate of 1-2%.
Can I quote online statistics in my email newsletter?
Yes, you can quote online statistics in your email newsletter. However, ensuring that the statistics you mention are accurate and up-to-date is crucial. Additionally, you should always cite the source of the statistics to ensure that your readers can verify the accuracy of the information.
How much is a personal email sent from work statistics?
Providing an exact number of private emails sent from work is difficult as any government agency needs to track this information. However, research suggests that the average employee sends around 10-20 personal emails daily.
How many emails go unread statistics?
Research suggests that around 20-30% of emails sent are never opened. Additionally, about 50-60% of emails are opened but not read, meaning that only around 20-30% of emails sent are read.
What are good email statistics b2c?
Good email statistics for B2C businesses include open, click-through, and conversion rates. Generally, B2C businesses have an average open rate of 20-30%, a 2-5% click-through rate, and a conversion rate of 1-2%.
How many emails are sent each minute, each day?
Around 293.6 billion emails are sent each day, which works out to approximately 205 million emails sent each minute.
How many people have been scammed by a Nigerian prince’s email statistic?
Unfortunately, no reliable statistic shows how many people have been scammed by a Nigerian prince’s email. However, it is estimated that Nigerian prince scams have cost victims around $12.7 billion since 2016.
How often do people check emails?
Research suggests that the average person checks their email around 15 times daily. Additionally, around 50% of people check their email first thing in the morning, and about 25% check their email before bed.
What is the average email support satisfaction statistic?
The average email support satisfaction rate is around 80-90%. This means that 80-90% of customers are satisfied with the email support they receive.
How do you quote statistics in email marketing?
When quoting statistics in email marketing, it is important to ensure that the statistics are accurate and up-to-date. Additionally, you should always cite the source of the statistics to ensure that your readers can verify the accuracy of the information.
What are b2c email marketing statistics?
B2C email marketing statistics include open, click-through, and conversion rates. Generally, B2C businesses have an average open rate of 20-30%, a 2-5% click-through rate, and a conversion rate of 1-2%.
How many people use email on their cellphone statistics?
10% of people use email on their cell phones. Additionally, around 50% of people check their email first thing in the morning, and about 25% check their email before bed.
How to see my work email usage statistics?
If you are using a work email account, your employer can provide you with usage statistics. Additionally, several third-party email analytics tools can provide detailed usage statistics for your work email account.
Was the constant contact statistics email opened?
Constant Contact reports an average open rate of around 20-30%. Their average click-through rate is approximately 2-5%, and their average conversion rate is about 1-2%.
How to see HTML opens in Pardot list email statistics?
Pardot provides a list of email statistics that includes HTML opens. To view this statistic, log into your Pardot account and navigate to the “Reports” tab. Select the “Email Performance” report from there, and you can view the HTML opens for each email sent.
How to increase email open rate statistics?
There are many ways to increase your open email rate. These include optimizing your subject lines, personalizing your emails, segmenting your list, and using an email preview tool. You should also ensure that your emails are optimized for mobile devices and that you are sending emails at the right time.
Email statistics in Gmail?
Gmail provides some email statistics that can be accessed from the “Analytics” tab. These include open rates, click-through rates, and conversion rates. Additionally, Gmail provides information on the number of emails sent, the number of emails opened, and the number of emails bounced.
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