Instagram Statistics

Amazing Instagram Statistics for 2023


Are you looking to stay ahead of the curve and keep up with the latest Instagram trends? Then you’re in the right place! We’ve compiled the most up-to-date Instagram stats for 2023, covering everything from user growth to time spent on the platform. In this article, we’ll take a closer look at the 23 most interesting stats and what they mean for businesses and marketers. Find out which countries have the highest adoption rate, how many people are using Instagram stories every day, and why influencer marketing is on the rise. Get the facts and enhance your Instagram strategy today!

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Instagram Stats 2023

Key Instagram Stats

  • User Growth: According to Statista, the number of Instagram users is estimated to reach 1 billion by 2023 (
  • Content Volume: A recent report by Socialbakers reveals that over 95 million posts are added to Instagram every day (
  • Engagement Rate: Sprout Social data shows that Instagram posts have an average engagement rate of 2.2% (
  • Advertising Revenue: In 2021, Instagram is projected to generate about $17.85 billion in ad revenue (
  • Average Time Spent: Statista reports that the average time spent on Instagram was 27 minutes per day in 2021 (
  • Brand Interaction: A study by Socialinsider found that 82% of Instagram users interact with brands in some way (
  • Adoption Rate: According to eMarketer, 18-24 year olds had the highest adoption rate of Instagram (74%) in 2021 (
  • Story Views: Recent figures from Hootsuite show that 500 million people view Instagram stories every day (
  • Video Post Frequency: In 2021, 50% of brands posted videos to Instagram at least once a week (
  • Followers to Following Ratio: According to data from Statistica, the average ratio of followers to following on Instagram was 2.4-to-1 in 2021 (
  • Direct Messages: A study by SocialInsider found that 49% of Instagram users send direct messages every month (
  • Hashtags Used: Sprout Social data reveals that the average number of hashtags used per post on Instagram is 11 (
  • Influencers: A report from Statista shows that 30% of marketers planned to increase their influencer marketing budget for Instagram in 2020 (
  • Image Resolution: Instagram recommends uploading images in 1080 x 1080 pixels as the highest resolution (
  • Photo Quality: According to a study by Buffer, posts with lower quality photos (less than 3 megapixels) receive 15% fewer likes than posts with higher quality photos (
  • Video View Length: The average length of a video view on Instagram is 3 seconds (
  • Shopping Posts: Recent data from Shopify shows that there are now more than one billion shoppable posts on Instagram (
  • Story Interactions: According to Sprout Social, the average story interaction rate on Instagram is 7.3% (
  • Account Deletion Rate: A recent report by Quartz reveals that more than 5 million accounts are deleted on Instagram every day (
  • Profile Visits: A study by Rival IQ found that the average profile visits on Instagram was 54 on desktop and 373 on mobile in 2021 (
  • Live Streams: According to data from Facebook, there are over 15 million live streamers each month on Instagram (
  • Organic Reach Rate: Sprout Social data reveals that the average organic reach rate on Instagram is 10.19% (
  • Time of Posting: Hootsuite found that the best time to post on Instagram is between 9am and 11am on weekdays (

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