Video Marketing Statistics

Video Marketing Statistics for 2023

As the digital landscape evolves, so does the way marketers communicate and engage with their audiences. Video has long been an effective way to capture attention, but what will the latest video marketing statistics reveal about how businesses should be utilizing this powerful medium in 2023? Through this article, we’ll provide an overview of the current state of the video marketing space, highlighting key trends and offering actionable insights.

Key Video Marketing Stats


  • 80% Of Internet Users Recall A Video Ad They Have Seen In The Past Month (Source: Tremor Video).
  • By 2023 Marketers Will Spend $3.17 Billion On Influencer Marketing, A 28% Increase From 2019 (Source: Statista).
  • Digital Video Ad Spending Is Expected To Reach Up To $117 Billion Globally In 2023 (Source: Emarketer).
  • Online Video Views Are Forecasted To Reach 1 Trillion In 2023 (Source: Insider Intelligence).
  • 81% Of Marketers Say That Video Has Helped Increase The Awareness Of Their Product And Brand (
  • Youtube Reaches More 18-49 Year-Olds Than Any Cable Network In The U.S (Source: Google).
  • 75% Of Videos Viewed On Mobile Phones Are Less Than 60 Seconds Long (Source: Animoto).
  • 87% Of Marketers Say They Expect To Increase Their Video Content Spending In The Next Year (Source: Wyzowl).
  • 74% Of Consumers Report They Have Been Convinced To Buy A Product Or Service Thanks To A Brand’S Video (Source: Wyzowl).
  • 90% Of Viewers Say Product Videos Are Helpful In The Decision Process (Source: Invodo).
  • US Digital Video Ad Spending Is Estimated To Grow By 39.2% In 2023 (Source: Emarketer).
  • 64% Of Consumers Make A Purchase After Watching Branded Social Media Videos (Source: Oberlo).
  • One Minute Of Video Can Equal Approximately 1.8 Million Words (Source: Forrester).
  • 69% Of Video Marketers Say Video Has Helped Increase Their Search Engine Rankings (Source: Vidyard).
  • By 2023 Global Mobile Video Spend Is Expected To Reach Up To $41 Billion (Source: Emarketer).
  • 93% Of Businesses That Use Video Marketing Report Increased User Understanding Of Their Product Or Service (Source: Wyzowl).
  • 87% Of Video Marketers Said They Got A Positive Roi From Their Video Campaigns (Source: Wyzowl).
  • 78% Of People Watch Online Videos Every Week And 55% Watch Online Videos Daily (Source: Hubspot).
  • By 2023 Global Digital Video Advertising Spending Is Expected To Exceed Traditional Tv Spending For The First Time (Source: Emarketer).
  • Nearly 50% Of All Internet Users Look For Videos Related To A Product Or Service Before Visiting A Store (Source: Think With Google).
  • 92% Of Mobile Video Viewers Share Videos With Other People (Source: Animoto).
  • Videos Are Projected To Account For 82% Of All Internet Traffic By 2022 (Source: Cisco).

More Video Marketing Stats


  1. By 2023, video is expected to account for 82% of all internet traffic. (Source:
  2. In 2023, it’s estimated that 1.9 billion people will be using video as a form of online communication. (Source:
  3. Over 90% of customers report that product videos help them make more informed purchasing decisions. (Source:
  4. Using the word “video” in an email subject line boosts open rates by 19% and click-through rates by 65%. (Source:
  5. Over 70% of marketers plan to increase their use of video in 2023. (Source:
  6. Video content is shared 1200% more times than links and text combined. (Source:
  7. The average user spends 88% more time on a website with video. (Source:
  8. Video has an average return on investment of 59% compared to other forms of content. (Source:
  9. By 2023, 80% of all online content is expected to be video. (Source:
  10. Over 50% of consumers want to see more video content from brands in 2023. (Source:
  11. Video has an average engagement rate of 41% compared to other forms of content. (Source:
  12. In 2023, YouTube is expected to reach over 2 billion monthly active users. (Source:
  13. The average video length for most successful video marketing campaigns is 2-3 minutes. (Source:
  14. Over 60% of consumers make a purchase after watching branded social media videos. (Source:
  15. Including video on a landing page can increase conversions by 80%. (Source:
  16. Video content is expected to drive 82% of all web traffic in 2023.


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