How to Identify Your Weaknesses for Job Interviews When it comes to job interviews, one of the most dreaded questions is, “What is your greatest weakness?” It’s a tricky question that can make or break your chances of getting the job. But fear not; with some preparation, you can turn this question into an opportunity … Read more
Instagram has emerged as a powerful advertising platform for businesses looking to reach a highly engaged audience. However, understanding the costs associated with advertising on Instagram can be challenging. In this guide, we’ll explore the factors that impact Instagram advertising costs, helping you make informed decisions for your marketing strategy. Factors Affecting Instagram Advertising Costs … Read more
AI Marketing Statistics for 2023-2024 60% of businesses will use AI technology in their marketing efforts by 2023-2024. 84% of marketers will use AI-powered analytics tools to help optimize their targeting strategies. 70% of businesses will be using AI-driven personalization features by 2024. Increases in conversion rates of up to 50% when used correctly (Google … Read more
Bing on the Rise: A Surprising Number of Users Moving Away From Google While Google has long been the dominant search engine, recent data suggests that Bing, Microsoft’s search engine, is slowly gaining popularity among internet users. With up to a third of all US internet searches now conducted on Bing, it’s worth exploring the … Read more
Click Fraud Statistics 2023 Click fraud is expect to costs $37 billion in 2023. The average click fraud rate is 12%. PPC ad fraud in 2023 is estimated at 28.7%, significantly higher than 19.3% in 2021. 70% of fraudulent activity is attributed to bots. Advertisers can lose up to 50% of their ad budget to … Read more
Clicks vs. Impression Share Bidding Strategies: Which is Right for Your Google Ads Campaign? One of the most critical decisions you’ll make when setting up a Google Ads campaign is selecting the right bidding strategy. Two popular strategies are Clicks and Impression Share. Both have their pros and cons, and choosing the right one can … Read more
