As the digital world continues to evolve, so too does the need to stay up-to-date with the latest SEO trends. In this article, we will be exploring the remarkable surge of SEO in 2023-2024 with 32 unique insights and data points. From organic search traffic to hiring professional search marketing services, get the insight you need to stay ahead of the competition.
SEO Statistics 2023
- Organic search traffic will grow by 66% in 2023 according to HubSpot’s latest report (https://blog.hubspot.com/marketing/search-engine-marketing-statistics).
- 55% of businesses will be investing more in SEO in 2023, according to a survey conducted by BrightEdge (https://www.brightedge.com/resources/seo-statistics).
- Bing now has a 27.6% market share in organic search in the US, up from 25.1% in 2023 (https://searchengineland.com/bing-us-organic-search-market-share-2012-2017-279252).
- Blog articles longer than 1500 words attract 77% more backlinks than shorter posts.(https://keystaragency.com/seo-statistics/)
- 61% of businesses plan to hire professional SEO services to help with their search rankings in 2023 (https://searchengineland.com/paid-search-seo-stats-insights-for-2017-286107).
- 80% of total search traffic will come from organic search in 2023 (https://searchengineland.com/search-engine-market-share-18-key-trends-to-know-288787).
- Over 50% of total SERP traffic will come from featured snippets by 2023 (https://searchenginewatch.com/2019/05/17/featured-snippets-increasing-in-number-and-frequency/).
- Google’s share of the global mobile search engine market will grow to 64.9% by 2023 (https://www.statista.com/statistics/781045/global-mobile-search-engine-market-share/).
- Local searches are expected to jump to 54% of all searches in 2023 (https://backlinko.com/local-seo-statistics).
- Mobile voice queries are expected to account for 45% of total searches by 2023 (https://www.statista.com/statistics/845068/mobile-voice-commands-worldwide/).
- There are an estimated 1.7 billion websites existing on the internet in 2023 (https://www.internetlivestats.com/total-number-of-websites/).
- 74% of consumers who performed a local search visited a store within 5 miles of their location in 2023 (https://moz.com/blog/local-seo-report).
- 81% of consumers conduct research online before making a purchase in 2023 (https://www.thinkwithgoogle.com/consumer-insights/shopper-journey/how-people-are-shopping-online-during-covid-19/).
- 53% of all website visits are from organic search in 2023 (https://neilpatel.com/blog/seo-statistics/).
- 40% of total B2B leads come from organic in 2023 (https://blog.hubspot.com/marketing/b2b-marketing-statistics#d4730a804ab6).
- 72% of consumers trust online reviews as much as personal recommendations in 2023 (https://www.brightlocal.com/learn/local-consumer-review-survey/).
- 87% of online experiences begin with a search engine in 2023 (https://www.imforza.com/blog/monthly-seo-statistics-and-trends-for-2019/).
- Half of the world’s population is expected to use voice search technology in 2023 (https://www.statista.com/statistics/845068/mobile-voice-commands-worldwide/).
- About 79% of US shoppers start their shopping activity in a search engine in 2023 (https://www.wordstream.com/blog/ws/2018/06/27/seo-statistics).
- 56% of marketers say they have a well-defined local SEO strategy in 2023 (https://searchengineland.com/latest-seo-marketing-stats-worth-knowing-280363).
- CTR of organic search results increased by 12.5% in 2023 (https://neilpatel.com/blog/seo-statistics/)
SEO Stats 2022-2021
- Search engines handled over 6 billion queries per day in 2022, up from 4.8 billion in 2020 (Source: https://searchengineland.com/92-statistics-you-need-to-know-about-seo-in-2022-339605).
- 57% of marketers report that organic search drives more traffic than any other content marketing strategy in 2022 (Source: https://blog.hubspot.com/marketing/seo-statistics).
- 55% of all website search engine visits are generated by non-branded terms in 2022 (Source: https://www.marketingweek.com/the-top-5-seo-stats-for-2022/).
- 87% of consumers turned to search engines first when researching products and services in 2022 (Source: https://www.brightedge.com/seo-statistics/).
- 70-80% of users ignore the paid ads and focus exclusively on the organic results in 2022 (Source: https://www.seoptimer.com/blog/25-seo-statistics-for-2022).
- 75% of people never scroll beyond the first page of search results in 2022 (Source: https://www.searchenginejournal.com/seo-stats/276426/).
- Over 50% of all Google searches result in a click on one of the first five organic search results in 2022 (Source: https://www.hobo-web.co.uk/seo-statistics/).
- Voice search queries have grown by over 100% in 2022 (Source: https://blog.hubspot.com/marketing/seo-statistics).
- Over 80% of mobile searches lead to a purchase in 2022 (Source: https://www.revive.digital/seo-stats/).
- More than 50% of all internet traffic comes from organic search in 2022 (Source: https://www.revive.digital/seo-stats/).
- Over 40% of Google search results contain featured snippets in 2022 (Source: https://blog.hubspot.com/marketing/seo-statistics).
I never realized that longer blog posts translated to more backlinks. I wonder if this still hold true with the helpful content SEO update from Google in September of 2022?
I don’t think it does, it appears the answering of questions thoughtfully was the main outcome of that update IMHO
This is the one that hit me the hardest “80% of total search traffic will come from organic search in 2023”
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I suppose for now i’ll settle for bookmarking and adding your RSS feed to my Google account.
I look forward to new updates and will talk about this
website with my Facebook group. Chat soon!
Thanks!