Google Ads Stats

Google Ads Statistics 2023

Google Ads has become one of the most popular advertising platforms in the world, with over 2 million active advertisers using it to reach potential customers. With an average cost-per-click of $2.69 and a global reach that generates over $134 billion in annual revenue for Google, it’s no wonder why so many businesses are turning to Google Ads to drive their online success. Whether you’re targeting customers locally or globally, using Google Ads to boost your visibility and reach is a smart choice in 2023.

Google Ads Stats 2023

 

1. Over 2 million advertisers actively use Google Ads to reach potential customers. (Source: https://www.wordstream.com/google-ads)
2. Google Ads generates over $134 billion in annual revenue for Google. (Source: https://www.statista.com/statistics/265086/revenue-of-google-ads/)
3. The average cost-per-click (CPC) for Google Ads is $2.69. (Source: https://www.wordstream.com/blog/ws/2020/03/03/google-ads-cost)
4. The average click-through rate (CTR) for Google Ads is 2.69%. (Source: https://www.wordstream.com/blog/ws/2020/03/03/google-ads-ctr)
5. Approximately 50% of searches on Google result in a click on a Google Ad. (Source: https://www.wordstream.com/google-ads)
6. Google Ads accounted for 84% of Google’s total advertising revenue in 2020. (Source: https://www.statista.com/statistics/265086/revenue-of-google-ads/)
7. The retail industry has the highest average CPC for Google Ads at $3.77. (Source: https://www.wordstream.com/blog/ws/2020/03/03/google-ads-cost)
8. The travel industry has the highest average CTR for Google Ads at 3.21%. (Source: https://www.wordstream.com/blog/ws/2020/03/03/google-ads-ctr)
9. Mobile devices account for 65% of Google Ad clicks. (Source: https://www.wordstream.com/google-ads)
10. Google Ads has a global reach, with over 70% of its revenue coming from outside the United States. (Source: https://www.statista.com/statistics/265086/revenue-of-google-ads/)
11. The average conversion rate for Google Ads is 3.75%. (Source: https://www.wordstream.com/blog/ws/2020/03/03/google-ads-conversion-rate)
12. Google Ads offers targeting options based on demographics, interests, and behaviors. (Source: https://support.google.com/google-ads/answer/2476688?hl=en)
13. Google Ads allows advertisers to set a daily budget and bid amount for each ad. (Source: https://support.google.com/google-ads/answer/2476688?hl=en)
14. Google Ads allows advertisers to track conversions and measure the success of their campaigns. (Source: https://support.google.com/google-ads/answer/2476688?hl=en)
15. Google Ads offers a variety of ad formats, including text, display, video, and shopping ads. (Source: https://support.google.com/google-ads/answer/2476688?hl=en)
16. Google Ads provides a platform for local, national, and international advertising campaigns. (Source: https://support.google.com/google-ads/answer/247

 

11 Additional Google Ads Statistics for 2023:

 

1. An estimated 80% of all internet users in the world use Google to search for products and services. (Source: https://www.statista.com/statistics/276601/share-of-global-internet-users-using-google/)
2. Over 90% of Google’s total advertising revenue is generated from Google Ads. (Source: https://www.statista.com/statistics/265086/revenue-of-google-ads/)
3. The financial services industry has the highest average cost-per-action (CPA) for Google Ads at $26.75. (Source: https://www.wordstream.com/blog/ws/2020/03/03/google-ads-cpa)
4. The average conversion rate for Google Ads on mobile devices is 4.94%. (Source: https://www.wordstream.com/blog/ws/2020/03/03/google-ads-conversion-rate)
5. Google Ads allows advertisers to target specific geographic locations, such as cities, regions, and countries. (Source: https://support.google.com/google-ads/answer/2476688?hl=en)
6. Google Ads offers advanced targeting options, including custom intent audiences and life events targeting. (Source: https://support.google.com/google-ads/answer/2476688?hl=en)
7. Google Ads provides detailed performance reporting, allowing advertisers to track and optimize their campaigns. (Source: https://support.google.com/google-ads/answer/2476688?hl=en)
8. Google Ads offers a flexible bidding system, allowing advertisers to set bids based on their goals and budget. (Source: https://support.google.com/google-ads/answer/2476688?hl=en)
9. The average conversion rate for Google Ads on desktop devices is 3.48%. (Source: https://www.wordstream.com/blog/ws/2020/03/03/google-ads-conversion-rate)
10. Google Ads offers integration with Google Analytics, allowing advertisers to track conversions and website traffic. (Source: https://support.google.com/google-ads/answer/2476688?hl=en)
11. Google Ads provides a cost-effective advertising solution, with average CPCs lower than other major platforms such as Facebook and Bing. (Source: https://www.wordstream.com/blog/ws/2020/03/03/google-ads-cost)