Google Penalty Statistics 2023 65% of businesses that have received a Google penalty have never received a formal notification from Google Websites that receive a Google penalty for violating Google’s Webmaster Guidelines see an average 50% reduction in organic search traffic 70% of websites that receive a Google penalty do not recover their rankings within … Read more
Click Fraud Statistics 2023 Click fraud is expect to costs $37 billion in 2023. The average click fraud rate is 12%. PPC ad fraud in 2023 is estimated at 28.7%, significantly higher than 19.3% in 2021. 70% of fraudulent activity is attributed to bots. Advertisers can lose up to 50% of their ad budget to … Read more
Clicks vs. Impression Share Bidding Strategies: Which is Right for Your Google Ads Campaign? One of the most critical decisions you’ll make when setting up a Google Ads campaign is selecting the right bidding strategy. Two popular strategies are Clicks and Impression Share. Both have their pros and cons, and choosing the right one can … Read more
