Bing on the Rise: A Surprising Number of Users Moving Away From Google While Google has long been the dominant search engine, recent data suggests that Bing, Microsoft’s search engine, is slowly gaining popularity among internet users. With up to a third of all US internet searches now conducted on Bing, it’s worth exploring the … Read more
Click Fraud Statistics 2023 Click fraud is expect to costs $37 billion in 2023. The average click fraud rate is 12%. PPC ad fraud in 2023 is estimated at 28.7%, significantly higher than 19.3% in 2021. 70% of fraudulent activity is attributed to bots. Advertisers can lose up to 50% of their ad budget to … Read more
Clicks vs. Impression Share Bidding Strategies: Which is Right for Your Google Ads Campaign? One of the most critical decisions you’ll make when setting up a Google Ads campaign is selecting the right bidding strategy. Two popular strategies are Clicks and Impression Share. Both have their pros and cons, and choosing the right one can … Read more
AI Prompt Engineering Guide Learn How to Design and Implement AI Prompts What is Prompt Engineering? Prompt engineering is a field of artificial intelligence that focuses on designing and constructing computer systems that interact with humans in a natural language. It is part of a larger branch of AI known as Natural Language Processing (NLP). … Read more
WordPress Statistics 2023 WordPress powers over 40% of all websites on the internet. (Source: Kinsta) WordPress has a market share of 64.8% in the CMS market. (Source: W3Techs) 39.5% of WordPress users have a bachelor’s degree or higher. (Source: WPBeginner) WordPress plugins have been downloaded over 1.48 billion times. (Source: WPExplorer) WooCommerce, a WordPress … Read more
Paid Advertising Statistics 2023 Digital ad spending is expected to reach $517.51 billion in 2023, with mobile advertising making up over two-thirds of that amount. 87% of marketers plan to increase their advertising budget for Amazon ads in 2023. 70% of marketers have invested in social media advertising in the past year, and that … Read more
